AEO usually means answer engine optimisation; GEO usually means generative engine optimisation. Businesses use these terms when discussing how their information appears in direct answers and AI-generated search experiences. The practical starting point is still a useful, accessible website that explains the business clearly.
Keep the fundamentals in view
Google’s guidance says its AI search features do not require a separate special optimisation. Existing SEO foundations still apply. No agency can promise that a particular page or brand will be selected for every generated answer.
Write for the customer’s question
Begin a service page with a clear explanation of the offer, then cover scope, audience, process and relevant limitations. Use headings that help someone find the answer they need. A direct answer should remain accurate when read on its own.
Make the business easy to understand
- Keep the business name and contact details consistent.
- Explain where services are available and what they include.
- Identify the people or organisation responsible for the content.
- Use real examples and evidence you have permission to publish.
- Review pages when the offer, pricing or business information changes.
These are useful editorial practices even when a visitor never uses an AI search tool.
Avoid treating every mention as a result
Generated answers can vary. Keep any visibility observations in context and connect them to relevant traffic or enquiries where the data allows it. A screenshot of one answer is not a dependable forecast of future exposure.
Start with an information audit
Meeet Creations can help review whether the website answers the questions customers ask before contacting you. Prioritise clear service pages, accurate facts and a sensible content structure before expanding into more speculative visibility work.