An illustrative project brief showing our approach. Artwork is a creative concept.
The brief
A growing business has several marketing activities running, but no shared view of which ones support useful enquiries.
Growth planning starts with the offer and the customer journey. Before adding more channels, we would check whether visitors understand the value, can enquire easily and receive a useful response.
How we would approach it
Find the friction
Review the route from a search, post or referral to an enquiry. Identify missing information and unclear calls to action.
Connect the experience
Align service pages, campaign messages and the details collected at enquiry. Prioritise the channel that fits the audience and budget.
Build a review rhythm
Agree what counts as a relevant enquiry and how it is recorded. Review quality as well as volume before increasing activity.
A practical starting scope
- Customer journey review
- A focused channel plan
- Priority landing-page recommendations
- Enquiry tracking and follow-up requirements
The final scope, review stages and measures of progress are agreed around your business before work begins.