An illustrative project brief showing our approach. Artwork is a creative concept.
The brief
A business wants a clearer view of its digital presence before committing to a redesign or a marketing plan.
This example brings the original site’s digital analysis focus into a practical review. The result is a prioritised list of improvements, with the evidence and dependencies behind each recommendation.
How we would approach it
Audit the experience
Review the main website journeys, business information and content. Separate publishing gaps from design and technical problems.
Check the measurement
Inspect the available analytics and enquiry records. Note where missing or unreliable tracking limits the conclusions.
Prioritise the work
Group recommendations by impact, effort and dependency. Define a manageable first phase and what to review after it.
A practical starting scope
- Website and channel review
- Content and usability observations
- Measurement gaps
- A prioritised improvement roadmap
The final scope, review stages and measures of progress are agreed around your business before work begins.