An illustrative project brief showing our approach. Artwork is a creative concept.
The brief
An established business wants to introduce its services to a new location or customer group without losing a consistent brand identity.
The first task is to understand what changes for the new audience: needs, language, objections, service availability and how people look for providers. That research shapes the content and channel choices.
How we would approach it
Understand the new audience
Review the target area, competing offers and questions a new customer is likely to ask. Confirm what the business can actually deliver there.
Adapt the message
Create relevant landing-page and campaign concepts. Keep claims, locations and availability accurate across the website and profiles.
Launch a focused first phase
Choose a limited audience and set of creative assets. Review response and enquiry quality before expanding the scope.
A practical starting scope
- Audience and competitor review
- Market-specific messaging direction
- Landing-page recommendations
- A focused content and campaign plan
The final scope, review stages and measures of progress are agreed around your business before work begins.