An illustrative project brief showing our approach. Artwork is a creative concept.
The brief
A business is ready to invest in a website or campaign but needs a sharper view of who it is speaking to and why customers should choose it.
Research gives design and marketing a common direction. We would work with your team’s knowledge, existing customer feedback and publicly available competitor material to identify useful themes and gaps.
How we would approach it
Gather the context
Discuss the offer, customer groups and existing enquiries. Bring together common questions, objections and decision factors.
Look at the market
Compare how other providers explain their services and guide visitors. Identify patterns to learn from and opportunities to differentiate honestly.
Create a usable brief
Translate observations into audience priorities, key messages and a proposed page or content structure. Agree what still needs validation.
A practical starting scope
- Audience and enquiry themes
- Competitor communication review
- Key message recommendations
- A creative brief for the next phase
The final scope, review stages and measures of progress are agreed around your business before work begins.