An illustrative project brief showing our approach. Artwork is a creative concept.
The brief
A business has a website, but potential customers struggle to find relevant answers about its services and location.
We would begin with an audit of the existing pages and business information. The goal is a useful, maintainable search presence that supports the way customers research and compare options.
How we would approach it
Understand search intent
Group customer questions by service, location and stage of the decision. Prioritise the pages that can answer those questions properly.
Improve the foundations
Review page structure, titles, internal links and technical issues. Check that the site and business profile tell a consistent story.
Measure relevant activity
Agree the search and enquiry measures to review. Use the findings to improve content and choose the next priorities.
A practical starting scope
- Website and content audit
- Prioritised page improvements
- Local profile recommendations
- A reporting framework linked to enquiries
The final scope, review stages and measures of progress are agreed around your business before work begins.