An illustrative project brief showing our approach. Artwork is a creative concept.
The brief
A new business needs the essential digital pieces in place without making its first launch unnecessarily complicated.
The starting point is a clear offer and a small set of consistent assets. A focused launch can explain the business, show what it provides and give interested customers a reliable way to enquire.
How we would approach it
Define the essentials
Agree the audience, services and key message. Decide what is needed for launch and what can be introduced later.
Create a connected presence
Design the priority website pages and social profile assets around one visual direction. Prepare useful introductory content.
Check and hand over
Test mobile navigation and enquiry paths, confirm business details and agree who will maintain the content after launch.
A practical starting scope
- Launch messaging and page plan
- A responsive starter website
- Social profile and launch creative direction
- Content checklist and handover
The final scope, review stages and measures of progress are agreed around your business before work begins.