An illustrative project brief showing our approach. Artwork is a creative concept.
The brief
A service business needs a website that reflects the quality of its work and makes enquiries easy on mobile.
The brief connects brand presentation with practical usability. The site should explain the offer, answer common questions and make it easy to contact the right person.
How we would approach it
Map the customer journey
Identify the main audiences and the information each needs before enquiring. Turn that into a page structure and wireframes.
Build the visual direction
Develop the typography, imagery and page layouts around the existing brand. Review a prototype before building the full site.
Prepare for real visitors
Check mobile layouts, content, forms and page navigation. Agree editing access and a handover so the business can keep the site useful.
A practical starting scope
- Sitemap and priority page wireframes
- Responsive website layouts
- Service copy and enquiry paths
- Launch checks and an agreed handover
The final scope, review stages and measures of progress are agreed around your business before work begins.